Lane Samata


I worked within the functional accessories category. This is a catch all section of the company which has allowed me to work on a diverse array of product categories including hardware, baskets, outdoor/garden, shelving, wall accessories, mirrors, WE baby and wall art. Due to the diversity of the work I have done at West Elm I have a great understanding of production methods across many different materials/functions.

West Elm designs for many different aesthetics to capture a large range in customers. This has given me experience designing different styles of products as well as understanding the needs within the market place.

I managed the design and product development of over 100 products at a time. Because we have a long product development time line we work on projects 1 year out from final production.

Here is a selection of products I have designed and developed  that is currently out on the market!